What's your rate floor?
The number below which you say no. Two methods, about a minute. Keep whichever comes out higher.
Carlos Peña, CEO of Rift Agency
400+ brand deals negotiated · 10 years in the creator economy · 6 on the agency side
Method A
Your time
Example numbers. Change them.
Method B
Your month
Your floor
Below this, the answer is no
Keep it
I'll email you your floor, base rate and negotiating room as a one-page PDF.
On its way.
Give it a minute. If it's not there, check promotions or spam.
Tomorrow morning
A brand you actually like emails you
"We'd love one 30-second video, two extra hooks for ad testing, and 90 days of paid usage. What's your rate?"
Your floor covers the video. The hooks and the usage are where most creators leave money on the table. The quote you should send back:
Already have a key? Open the Builder
Rate Card Builder. Your rate card as a PDF with your name on it, usage tiers, add-ons, exclusivity and rush fees already priced off your floor. Plus this quote builder, for every brief that lands from now on. One-time.
If you want more than the numbers
Pick how far you want me in your corner
Terms of the review. My notes come from more than six years negotiating between brands and creators at Rift Agency, and ten years in the creator economy, first as a creator myself. They are my opinion and my experience, not a guarantee the brand says yes, and not legal, tax or financial advice.
Holding your floor
Count every hour, not just filming.
Usage, exclusivity and rush fees go on top. Never inside.
Redo it every 3 to 6 months.
Never go under it for exposure. The next offer starts from whatever you accepted.